What we believe in
It’s simple – Health & Decadence

Noshu is Australia’s first truly sugar-free food brand committed to developing revolutionary products that enhance your life in a positively delicious and nutritious way. Our nutritional, ethical and environmental policy drives our brand vision and keeps us aligned to our core values.

“All Love. No Sugar” is our philosophy, because we believe that healthy food should not taste like cardboard, and that those with intolerances, allergies or even diabetes should be able to enjoy decadent treats without compromising their health.

When we say “No sugar” – we really mean it. This means that no ‘added’ sugars including those often labelled as ‘unrefined’ such as agave, coconut nectar, honey, rice malt, maple syrup and juice concentrates are ever used in our products. Some of them may be fructose free or lower GI, but they are all just different forms of sugar. Most importantly, we will never use chemical/artificial sweeteners such as sucralose or aspartame in our range.

“Nature does a really good job so we decided not to mess with it!”

Discover what makes us different, what makes us passionate about what we do, and what Noshu means to us – and you (click each section to expand).


Naturally sweetened with natural, plant-derived sugar substitutes and no chemicals. We’ve worked hard to make our products taste so good that you won’t know the difference. Our range is also fructose friendly and contains less than 0.3 % total fructose.


Whether you’re a coeliac, or just feel better without it, Noshu products are made gluten free where possible. Our donuts are also grain free and all products have no added dairy. We also don’t use nuts so we are lunch-box friendly.


We choose to use only virgin organic coconut oil and monounsaturated sunflower oil as our source of added fats. Coconut oil is a rich source of medium chain triglycerides which are quickly metabolised and used as a non glucose form of energy, and may help increase satiety.


We have a strictly non GMO supply chain and don’t use any artificial sweeteners, colours, flavours, or preservatives. Nature does a really good job so we decided not to mess with it. Plus, real flavours and whole food ingredients taste better too. Read here about Artificial Vs Natural Sweeteners.


Our ingredients are sourced from sustainable 3rd parties and organic suppliers where relevant. Noshu uses natural fats such as coconut and RSPO certified sustainable palm kernel oil. Our cocoa powders are both UTZ and RSPO certified. We have a strictly ‘Non-GMO’ supply chain policy and we’re proudly Australian made and owned.


Sugar comes in many forms, and heavily refined starches can have similar effects in our body. Our products range from very low carb to reduced carb and are always high in dietary fibre with a good ratio of natural fats to maintain stable blood glucose levels and provide satiety.