Reducing your sugar? here are some facts.

So you’ve made the decision to start looking at reducing your sugar intake… that’s great! We’ve put together a few common questions we’re asked regularly by our customers to hopefully make it easier for you to understand our products, our processes, some nutrition info and a bunch of other useful tips.


Dietary questions:

What sweeteners do you use?

We use a combination of these natural sweeteners in our products: Non-GMO Erythritol, Non-GMO Xylitol, Monk Fruit Extract, and Stevia Leaf Extract. Maltitol is only used in our Choc Chips due to its excellent bake stability.

How many carbs are in your products? Is it total or net? Is that including fibre?

All Australian nutritional panels are listed as NET carbs. The fibre is listed separately to carbs, meaning you do not need to deduct this again. You can find the macros of each of our products here.

Are your products suitable for keto?

Our Donuts, Blondies, Brownie Mix, and Low Carb Pancake Mix have been popular among the Keto community for their lower carb content.

As there are 4 different types of “Keto Diets” people follow:

  • Standard Keto Diet (SKD)
  • Targeted Keto diet (TKD)
  • Cyclical Keto Diet (CKD)
  • High-Protein Keto Diet (HPKD)

Each has a variation in carb allowance. It’s up to each individual to follow what works best for them and look for food options that fit within their chosen guidelines. You can view the net carb content in each of our products here.

Which of your products are Gluten Free?

  • Donuts (all varieties)
  • Brownie Mix
  • Choc Baking Chips (vegan)
  • White Choc Baking Chips
  • Vanilla Cupcake Mix
  • Funfetti Cupcake Mix
  • Chocolate Cupcake Mix
  • Low Carb Pancake Mix
  • Buttermilk Pancake Mix
  • Choc Caramel Crunch

Our Snackles Bars, Blondies, Mudcake, Funtella and Funfetti are all made from a wheat free/ gluten free recipes however, they are not made in a dedicated gluten free certified facility, hence we can not make a gluten free claim due to the small risk of cross contamination on the production line. Depending on your tolerance level, this product may or may not be suitable for you.

Why can’t you make all your products gluten free?

We can understand your frustration. One of our team members is coeliac and can relate 100% to you – it’s a matter we are very aware of. The focus of our business is to create great tasting sugar free treats that are lower in carbs so it’s an added bonus when our recipes are also gluten free. Sourcing high quality gluten free ingredients is costly and having them made in a certified gluten free facility limits our options in delivering exciting new products to you at a competitive price. We want to provide a range of top quality products that are still affordable enough to be enjoyed on a regular basis.

Are your products FODMAP friendly?

We are sorry our product range is not suitable for those that have IBS or intolerance to FODMAPs. We use a range of soluble fibres and Erythritol or Xylitol in many of our products. Those who have IBS or FODMAP sensitivity should be careful with sugar alcohols and consider avoiding them all together. Sensitive consumers could experience digestive discomfort if large amounts of our products are consumed in a short time period.

Which Noshu products are Vegan friendly?

  • Snackles Bars (all flavours)
  • Choc Caramel Crunch
  • Choc Baking Chips (the dark version)
  • Choc Chip Cookie Mix

More coming soon!

Many of our baking mixes can be modified to be vegan friendly. Please note our some of products have a ‘may contain milk’ statement due to pa very small chance of cross contact on our production lines within our manufacturing facilities.

With that in mind, our Brownie Mix and Chocolate Cake Mix can be made without using egg. Check out our bake lovers recipes here to see how.

Which products are dairy free?

Please note: Many of our products are not manufactured in a strictly dairy free facility and therefore may contain traces of milk.

Some of our products are made from a dairy free recipe:

  • Snackles Bars (all flavours) – may contain milk traces due to shared manufacturing facility
  • Choc Caramel Crunch – may contain milk traces due to shared manufacturing facility
  • Donuts – icing may contain milk traces
  • Choc Baking Chips (Vegan) – may contain milk traces due to shared manufacturing facility

The Noshu Mudcake is made from a non-dairy recipe however, the Belgian chocolate curls on top contain butter oil.

These products can be modified to be dairy free:

  • Brownie Mix
  • Chocolate Cake Mix
  • Choc Chip Cookie Mix

Are your products Halal?

Our products have not been certified Halal. Although our products are made without alcohol or animal products, we do not want to make or suggest any claims that could compromise your dietary requirements in any way.

Are your products certified Kosher?

No. The ingredients in our products are generally suitable for Kosher diets, however the facilities in which they are prepared and the products themselves have not been certified. We do not want to make or suggest any claims that could compromise your dietary requirements in any way.

Are your products nut free?

Many of our products are made without using added nuts and the manufacturer does not have nuts on site. However, because it can’t be checked at every stage of the supply chain we cannot claim our range to be 100% to be nut free.

Please note: Our Blondie does contain nuts as it is made with almond meal.

How to find Noshu products:

Why is it I can find some products at Woolworths and others only at Coles?

Coles and Woolworths make product ranging decisions independently. To that end, suppliers like Noshu present products for consideration to each of the supermarkets in product range reviews. Woolworths and Coles then make decisions on the products they would like to accept based on their customer profiles, the location and size of their stores and several other criteria. Ultimately, it is the Supermarket’s decision as the retailer to which products they will range – that’s why there is sometimes a difference in the Noshu products ranged within a Coles compared to a Woolworths store.

Where can I find/buy your products?

Our products are available Nationally in Woolworths Supermarkets, Woolworths Metro, Coles Supermarkets, Countdown in New Zealand and they can also be found online and in over 700 independent shops including some health food stores, which can be found by searching our store finder here.

Can I order online?

At present, our products can only be purchased online from our major retailers such as www.woolworths.com.au and www.coles.com.au .

Do you ship internationally?

Currently we only distribute our products across Australia and our Baking Mixes and Choc Baking Chips are available in New Zealand.

We are and will continue to review options for selling our products internationally. As soon as we do we will ensure all our information is updated.

When will your ready-to-eat treats (Cake Slices, Blondies, Mudcake, Donuts) come to TAS/NZ?

Currently only our Baking Mixes and Choc Baking Chips are available in Tasmania due to limited warehouse space in Coles & Woolworths. We plan to expand our range in New Zealand over the next 12 months, stay tuned as we will keep our information updated as soon as new products arrive on the shelf.

I can’t find your banana coconut donuts anymore?

This product has unfortunately been discontinued from our range. A key component of managing Noshu is to review all aspects of our business in terms of performance for today and into the future, and part of that process is a review of our product portfolio and the products we carry in our range. From time to time, decisions are made based on several criteria on whether to maintain products or replace them with new products that may have more consumer appeal, are more unique or a better fit with our retailers. In the case of Banana Coconut we have replaced this product with the new Birthday Cake Donut.

Storing our products:

Can I freeze the ready to eat products? How long for?

Our donuts can remain frozen for several months. They will only stay fresh in a fridge for up to 28 days. Once fully thawed they are to be enjoyed immediately and are also delicious warmed up.

Noshu Mudcake, Funtella, Funfetti and Blondies can be frozen for a few weeks. They will need to remain chilled once removed from the freezer and consumed within 3 days or within the original best before date it was purchased.

Can I freeze the brownies and cake mixes I baked?

Yes! As long as they are stored in an airtight container they can be kept in the freezer for up to 3 months to be enjoyed later.

How long will the cookies I baked stay fresh for?

Once our cookie mix is baked the cookies should remain fresh for up to 3 weeks if they are stored in an airtight container away from heat.

Baking with our products:

Will one box of cake mix make the 3-layer cake like the cover of the box?

Yes! You will need 3 x 6” (15cm) cake tins to make the cake as pictured on the front of the box. Alternatively you can bake 1 large cake in a 20cm x 7cm (8 inch) baking tin.

Please note: Baking time will vary slightly with larger and smaller tins.

Why are my choc chips not melting?

Our baking chips contain a high amount of protein, which can easily cook in the chips and burn if overheated .You will know you have overcooked or “burnt” the choc chip if the mixture clumps or has pasty or grainy texture.

We recommend melting our choc chips with a small amount of coconut oil to ease the process. This can be done in a bain marie or in the microwave. If you opt to melt the choc chips using a microwave, please reduce the power by 50% and heat in 20-second increments, stirring between bursts.

My cookie mix looks dry and crumbly, what can I do?

Please follow the directions as stated on the box and ensure that the dough is worked with your hands constantly until a dough ball forms. If you stop working it with your hands too soon, the dough will not have time to form. Using melted butter first will make the process easier. Trust us, the dough will form using only 1 tbsp of water.  Adding more water may cause the cookies to spread too wide when baking.

To reiterate, the trick is to start working the dough with your hands and do not stop until a dough ball forms! This can take up to 90 seconds and will not work without hand kneading.

Why don’t my cookies look fully cooked?

Provided you have not added extra water, our cookies are designed to remain slightly chewy on the inside with a light crunch.  When the cookie is fresh from the oven it will appear very soft and “uncooked” however, as the cookie cools it will harden.

I find the mixes to be too sweet to my taste, is there anything I can add to make them less sweet?

You can add in almond meal to the mix. You will also need to add bit of extra water to ensure the consistency remains.

I don’t eat eggs or dairy, what can I substitute?

Many of our baking mixes can be amended. Almond milk or soy milk work well for milk alternatives. Nuttelex is a tasty substitute to butter. Have a look at our baking club page for ideas: https://noshu.com.au/bakelovers-categories/vegan-friendly/

Did you change the recipe to your brownies?

No changes have been made to our recipes. Tastes and texture may vary depending on your choice of butter, coconut oil or the use of Nuttelex, as well as oven temperature. Brownies made with real butter will have a “nuttier taste” as it melts it will release more of a caramel nutty note. It will also be slightly more dense and fudgy. When using Nuttelex the brownie will have more of a cake texture due to how it reacts when baking.

How do I make cupcakes from the cake mix?

You will need to follow the instructions as listed to make the cake mix. Line a 24–cupcake pan with paper cups. Spoon equal amounts of prepared cake batter into each cup. Bake for 12–15 minutes at 170ºC (160ºC fan forced). Cool completely on a wire rack before frosting.

How to make donuts out of cake mix?

You will need to follow the instructions as listed to make the cake mix. Pour some of the cake mix into a piping bag (you can also use a ziplock bag and cut the corner off) then squeeze onto your greased donut tray. Bake for 12-15 minutes at 170ºC (160ºC fan forced). Cool completely on a wire rack before frosting.

How do I prepare my baking pans so cake/brownies come out perfectly?

Start by pre greasing the base and sides of your baking tray, then measure and cut the baking paper to fit the bottom. This will allow the baking paper to stay in place when you pour the mixture into the pan and you will get straight edges along the side of your brownies.

Info on some of our ingredients:

Why do you use Maltitol in your Choc Baking Chips?

Our customers were asking for a low sugar chocolate chip for quite some time – so we set out to create one for you.
 With numerous trials and errors we discovered that using other sweeteners such as Erythritol and even Xylitol, resulted in a sloppy chocolate chip shape that would not hold up in the oven. Maltitol it turns out, is still currently the only sweeter that allows chocolate to stay stable during baking.

As much as it’s not our normal alternative sweetener of choice, we decided to use it given choc chips are a small percentage of a recipe and do not make up the bulk of a treat, like eating a whole slice of brownie for example. Combined with the fats in chocolate, this further drops the Glycemic Index of the end product and when you eat this in moderation, we believe our choc chips are still a much better choice for customers wanting a low sugar option. We are still true to our core principles of being sugar free and not using artificial sweeteners. Which is why we have opted for a plant based sweetener that has a low GI of 36 versus sugar which is 60.
We understand our choice may sadly not be a favourite to some and is not suitable for those who don’t tolerate this ingredient well or are following strict keto regimes. We will continue our R&D to hopefully find a suitable alternative and see how else we can possibly formulate these chocolate chips to make everyone happy.

Where do you source your Palm Kernel Oil?

We care about our planet and only use RSPO certified sustainable product, which is sourced from a sustainable plantation in Malaysia that has been a family business for over 100 years.

What is Erythritol?

Erythritol is naturally a zero calorie, zero GI food (a polyol) derived from starch using a natural process (enzymatic fermentation). Unlike artificial sweeteners, which are man-made synthetic compounds and do not occur in nature, Erythritol appears naturally in many fruits and vegetables such as pears, melons and grapes, as well as foods such as mushrooms, wine and soy sauce and cheese. It is tooth friendly and does not promote the bacteria that cause dental cavities like sugar does.

Do Noshu products contain any genetically modified (GM) ingredients?

No. We have a strictly ‘Non-GMO’ supply chain policy and we’re proudly Australian made and owned.

General questions:

Where are Noshu products manufactured?

All of our products are proudly manufactured in Australia. We work with a number of great manufacturers with specialised capabilities to bring you the best possible products we can.

What does the “May Contain” on the packaging mean?

Many of our products display a “may contain” for certain allergens such a milk, soy, sesame or nuts. These ingredients are not part of our recipe, however they were produced in an environment where products containing those ingredients are manufactured. We are unable to 100% guarantee that there is no possible traces of these allergens and any others listed on the “may contains” statement. There is potential for cross contact even though cleaning is conducted on the production line, or from the supply chain itself.

I am a retailer – do you sell your products wholesale?

Yes, please send us an email through the wholesale form on our contact page here.

Do you send out samples?

Sorry, we do not send out consumer samples upon request. We do have opportunities for you to win some of our products when we run giveaways through our social media platforms.

Can’t find the answer to your question?

Send us an email with your question through the general enquiries form on our contact page here.