Hi, we’re noshu

We are an Australian-owned sugar free foods company committed to developing revolutionary products that enhance your life in a positively delicious and healthy way. We take all the bad stuff out, and put the good stuff back in, making Noshu products as decadent, delicious and satisfying as they are nutritious.

“All Love. No Sugar” is our philosophy, because we believe that healthy food should not taste like cardboard, and that those with intolerances, allergies or even diabetes should also be able to enjoy decadent treats without compromising their health.

Noshu Cake Mixing

Nature does a really good job so we decided not to mess with it!

When we say “No sugar” – we really mean it. This means that no ‘added’ sugars including those often labelled as ‘unrefined’ such as agave, coconut nectar, honey, rice malt, maple syrup and juice concentrates are used to sweeten our products. Some of these sweeteners may be fructose free or lower GI, but they are all just different forms of sugar. Most importantly, we will never use chemical or synthetic sweeteners such as sucralose or aspartame in our range.

We make our products sweet and delicious using our own special blends of zero or very low GI natural sugar substitutes which do not significantly raise blood sugar levels, and are designed to be suitable for everyone from kids to diabetics, those with restrictive allergies and the carb-conscious.

We pride ourselves on being completely transparent which means you can make informed choices based on having the ‘real facts’ – no misleading marketing or sugars in disguise… just real numbers and honest products. The very small percentage of sugar that may be present in our products are naturally occurring in some of the ingredients, and we make this clear on the packaging of each Noshu goodie.

We work with nature, not against it to bring you the very best alternative treats when you’re craving something delicious and better for you. This means all of our sweeteners are plant based, our colours and flavours are all natural, and we aim to create lower carb and allergen friendly products where possible.

Discover what makes us different, what makes us passionate about what we do, and what Noshu means to us – and you. Click below to find out more.

NO ADDED SUGAR

We use natural, plant-derived sugar substitutes, not synthetic sweeteners or chemicals. We don’t use ‘cheat sweeteners’ such as dates and dried fruit as a sugar alternative as these still contribute to your total daily sugar intake.

We’ve worked hard to make our products taste so great that you won’t know the difference. Sugar free has never tasted so good!

GLUTEN FREE OPTIONS

Whether you’re a coeliac, or just feel better without gluten, our products include a range of allergen free options to cater for different levels of intolerance.

Our Donuts and Brownie Mix are 100% gluten free (manufactured in strict gluten free facilities). We also have 'wheat free recipes', where our ingredients are gluten free, however our manufacturing facilities may possibly have traces of gluten present.

GOOD
FATS

We use a range of better-for-you fats in our products such as monounsaturated sunflower oil which has a similar fatty acid profile to olive oil, and coconut oil which is a rich source of medium chain triglycerides that are quickly metabolised and used as a non glucose form of energy, and may help increase satiety.

NATURAL INGREDIENTS

Our promise is to only use natural sweeteners, colours, and flavours with no added preservatives. Plus, real flavours and whole food ingredients taste so much better too. Read here about Artificial Vs Natural Sweeteners.

CONSCIOUS & RESPONSIBLE

Our ingredients are sourced from sustainable 3rd parties, and local or organic suppliers where possible. Noshu uses natural fats such as coconut and RSPO certified sustainable palm kernel oil – from certified plantations that are carefully managed to ensure a sustainable and ethical footprint.

Our Cocoa powder is UTZ certified so we are helping to promote better farming practices, a better environment and a better quality of life for the farmers.

We have a strictly ‘Non-GMO’ supply chain policy and we’re proudly Australian made and owned.

We love recycling so please dispose of your packaging thoughtfully once you’ve enjoyed your treat. We are also continuously working on bringing you more environmentally friendly packaging options where commercially possible.

LOWER IN CARBS, HIGH FIBRE

We know how hard it can be to find delicious treats that aren’t loaded with excess carbs and empty calories. Our products range from ‘keto friendly’ to ‘low carb’ and ‘reduced carb’ so depending on your macros, you can always find something suitable.

Our products are carefully formulated to replace carbs with healthier soluble and insoluble fibres, some of which have a beneficial prebiotic effect.